Sunday, February 9, 2014

Valentine's Ordering

I have something that is bugging me and need to share.  I ask myself why a customer would go through order takers instead of going through their florist or calling a florist directly?  When you go through an order taker, they take their 20% right off the bat for just taking the order.  So with delivery, flower arrangement, and taxes, and maybe a wire service charge, it's costing you more and you are getting less.  The receiving florist gets the amount for flowers and for delivery.  Remember, they took 20% right off the bat, then the florist is going to subtract the delivery charge and the amount left over is your arrangement.  You could have started out with a much higher priced arrangement, but the florist has the full brunt of the costs and wouldn't make any money...so something has to give.

This is why you should get on the internet and find that florist in the town you're sending flowers to.  Don't have a computer?  Go to the library or to a friend's or to your local florist.  I am not a fan of order takers like Pro Flowers, teleflora, ftd, and so on.  Go to flower shop network and search for a florist in the town you want and call them directly.  Go to google and type in florist and the town and state you want to send flowers to.  I would love to put order takers out of business, not only do they put the screws to you, but they also put the screws to florists!

So when you're ordering your flowers for your sweetheart, call a local florist!  They will probably bend over backwards to help you out and you can't get that kind of service through an order taker! 

Anne @ www.peacockflorist.com